Last night I attended the Talk Is Cheap 2.0 unconference, hosted by Centennial College. I went into the evening thinking I had a good understanding of social media and its uses, and in my previous post I wrote about how I went on a search to find out more about the latest trends. However, last night told me there’s always a lot more to learn out there and it’s becoming vital that I do.

There were quite a few points from the night that I found interesting. The most important one would have to be from the Inside PR live podcast session. I believe it was Joseph Thornley, CEO at Thornley Fallis, who mentioned to the panel that if he received a CV and it was the first time he’d heard from that person, he wouldn’t even consider him or her for the job. The point that he and Julie Rusciolelli, President/Founder of Maverick PR, would go on to make was that it’s important for young PR professionals, like myself, to get noticed by networking. Now everyone knows networking is essential and that’s how most people get their jobs, but nowadays networking includes: tweeting, blogging and commenting on blogs in addition to the traditional methods.

When I heard this I quite honestly became a little worried. At the same time, it provided me with a challenge I felt, and still feel that I’m up for. I spend quite a lot of my time online, so doing a little networking here and there while at the computer isn’t at all out of my comfort zone. I might have gone a little overkill last night adding a bunch of blogs I intend to read to my new Google reader application; while I may not get to all of them on a daily basis, I intend to read and comment on quite a few.

I’d like to add that Talk Is Cheap 2.0 was a great success and my instructors Barry Waite and Christine Smith put on a great event. I’d also like to say my CC & PR classmates did an excellent job with organizing everything last night, and prior to the event, too. Can’t wait for next year!

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