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It’s that time of year again. A time when inboxes at agencies and other communications offices will soon be bombarded with the resumes and cover letters of junior communicators-to-be.

For students, this is a stressful time of year. We’re deciding on potential placements that will be the starting line for many of our careers. I consider myself the-office-oscar-returnsextremely fortunate to have pieces from TTC and Toronto EMS to put in my portfolio to maybe help me along the way, but that doesn’t make me any less stressed.

Before we made our potential placement selections, National PR‘s Talent Retention and Acquisition Manager Sandra Upeslacis spoke to my Career Management class, taught by Barry Waite. Her visit helped see what someone like herself is looking for when taking on interns.

Some tips Sandra passed on to the class:

  • Don’t embellish your resume – if you’re starting out in the business, SAY SO
  • When going for a job, say PR is your passion. If you have dreams of becoming a head chef, don’t put that as your passion.
  • Use experiences in previous non-PR jobs when applying
  • Research the organization prior to applying/interview
  • Pick a place that suits your lifestyle
  • Ask a lot of questions during the interview

The most memorable piece of information Sandra passed on was, “It’s really important to follow what you’re passionate about. Try and stay as close to your dream as possible.”

Since finishing high school and beginning my job at the candy factory I still work at, I’ve been telling myself not to settle. If it’s something I’m not passionate about, then it’s not worth doing. For our internships, some of us may have to settle for something we didn’t really have at the top of our list for one reason or another.

That brings me to my question(s).

Do you think an internship will determine what sector of Corporate Communications or Public Relations we end up in? Is it still early enough in our career to transition to any sector of the business smoothly?


With my time spent on twitter I see a lot of links coming my way. Many I don’t really pay attention to, but some like Momentile, one of the latest photo-posting sites, catch my eye.

As the site says, “The sole purpose of this service is to provide a means for people to chronicle their days and share their experiences, with as little effort as possible.”

So in essence, it’s like twitter, but not as noisy, and it uses pictures.


Right now the site is in its beta format, so to join you need to get an invite from a member. Because the site piqued my interest, I wanted to sign up and test it out. I then pleaded with twitter folks to “Direct Message” (DM) me an invite. Thankfully my calls were answered and for a little over two weeks now I’ve been chronicling my days with little photo snippets.

Why is the site so great?

Thanks to my photography classes taken during my days in Journalism school, my passion for taking photos has grown. Granted the pictures I post to my Momentile aren’t the most artsy of shots, and they’re usually taken with my 2.0 mp cell phone. I still feel some sense of accomplishment after posting my daily picture to the site, and I’d like to think my eye for photography is becoming more honed because of it.

Another pro of the site is that it makes me be a lot more observant. Whether I’m walking down the road for a coffee, or taking the bus to school, I’m constantly on the lookout for an object or incident that will capture my eye.

If you’re wondering how the site is a useful social media tool, wonder no more. With somewhat creepy titles of “stalker” and “stalkee” users are able to “stalk” friends or interesting people. They can then interact with them through writing captions for their pictures.

Finally, at the end of the year I’ll be able to look back at the hundreds of photos I’ll have taken. They may just be tiny snippets of my day, but it’ll still be special none the less, because sometimes it’s the little things that make the biggest impact.

If you feel inclined to join the site, DM me on twitter and I’ll be happy to send you an invite.

Last week in my Presentation Skills class, my instructor Keith McDonald showed the class President John F. Kennedy‘s inauguration speech. Taking place on this day 48 years ago, it’s seen as perhaps the best speech by a United States President; one all incoming Presidents have had to live up to.

Today I believe that inaugural address which popularly told Americans to “ask not what your country can do for you – ask what you can do for your country,” has been bested, but not for its style and timelessness.

img_0536Barack Obama’s speech communicated to Americans something more than large dreams and catchy promises. He communicated a call to action for his government. Obviously he’s taking over at a terrible time for Americans (and yes, the rest of the world) economically. Add to that the many issues with the war in Iraq, people losing their homes, health care, education and the list goes on. He seems prepared and committed to seeing that change take effect, but he’s not sugar coating it for anyone.

“Today I say to you that the challenges we face are real,” Obama told the massive crowd on hand and the many watching on TV and the Internet. “They are serious and they are many. They will not be met easily or in a short span of time.  But know this, America –  they will be met.”

Another glaring change that’s been mentioned many times is that Obama is the first African American President. That in itself is a drastic change from the old white norm we’re used to seeing. Simply being in his position Obama is communicating the beginning of change in American race relations. His being elected President of the most powerful country in the world has given hope to so many young people, and minorities specifically.

With eight out of 10 people supporting him, according to CNN, Obama will be given a chance to implement his message of change. However, if he doesn’t come through on his promises after the honeymoon is over, that approval rating may just drop down to a level we’ve been accustomed to seeing attached to some Texan I can’t remember the name of.

I’m interested to see where President Obama takes the country. He’s certainly done an effective job at communicating to me that I should trust what he’s doing. Only time will tell, but his first day on the job is one many people around the world won’t be forgetting anytime soon.

What did you think of the speech?

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