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Writing a post on social bookmarking seems like something so simple and pointless doesn’t it? It isn’t.Delicous Logo - BraveSaint

It seems this way because it’s become such a regular part of Internet life (mine anyway) that users hardly have to think twice about it. Focusing on the social bookmarking site, Delicious, I have to ask myself if I’m even using it to its full potential?

Using Delicious fits into the definition of what Charlene Li and Josh Bernoff mean when they use the term groundswell for their book. The definition I picked up from chief social media marketer for SocialFish Lindy Dreyer’s blog where she reviews the book seemed rather useful. She describes groundswell as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” (Not sure if the definition is from the book or in her words!)

How does Delicious define its service?

“Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.”

Back to my original question – am I using Delicious to its full potential? Not at all.

How do I use it? Well, like I said, it’s become such a day-to-day thing and I’ve lost the ways it can actually be useful. Right now all Delicious is a replacement for the browser bookmarking option. When I first heard about this whole social bookmarking thing, I thought it was great that I could bookmark an interesting site or article and have it available to me on another computer. What a novelty!

The only thing I use other than the bookmarking option on Delicious is tagging – and I’m sure I don’t use it properly either. The tag option lets users organize their links under specific subjects so they can access different categories. If you search for something like “news” (the number one Delicious search in 2008), all the tags for that are lumped into the search and the most popular ones come to the top of the page. I tag as many of my postings as I can (mostly social media, twitter and web 2.0 – big surprise right?) but after some inspection, I’ve noticed I have far too many.

Clearly I can be more efficient with my social bookmarking. Some interesting options I’ve noticed on Delicious as I explore the site a little more are:

  • It’s more social than I thought – I’ve added friends on Delicious, but have hardly made use of what I can do to connect with them. Using the “Network” tab, I can find out what my friends are bookmarking, and if I find them interesting I can check them out and bookmark them myself.
  • Tags aren’t only useful for organizing and searches – The subscriptions tab lets me subscribe to the tags that I find most interesting. That means whenever someone tags something with “twitter” for example, Delicious would let me know in an RSS feed.
  • The sites saved don’t have to be seen by everyone – When I bookmark a site I find interesting, but say isn’t something I’d like everyone to see, I can check the “Do not share” box and it becomes a private bookmark. However, as Dave Fleet mentioned in his blog post Be Careful What You Save, if you accidentally make a link public that you wish to be private, you can do so, but it’ll still be seen on other users’ RSS feeds after the fact.

I’m pretty active online and I find a lot of interesting information from people through all the social media sites I’m on. It’s safe to say I’m listening to the groundswell and get most of what I know from non-traditional sources (though the non-traditional sources look like they’re becoming more and more traditional, but I digress).  Over the next while I’m going to try and expand my usage of Delicious, and make it more of a social tool and not just ones I post interesting links to.

If you want to add me to your network, check out my page and help me become more social!


As an assignment for my Online PR course at Centennial College, I worked with two classmates, Andrea Sluga and Kyla Drewette to create our podcast on Government & Social Media. Please enjoy our first foray into the world of podcasting for PR (click the link below to listen and/or download (if you use a mac you have to download it).):

Government & Social Media

Comments? Leave us a message here, and please drop by Andrea’s and Kyla’s blogs when you’re done listening.

On Three PR Students and a Mic: Sean Bailey and Kyla Drewette have a conversation with Mike Kujawski, a social media strategist for the Centre of Excellence for Public Sector Marketing, about government and its use of social media.

00:07: Sean and Kyla open the show.

00:18: Kyla introduces Mike Kujawski and the topic discussion.

00:33 Sean throws to their conversation with Mike at PodCamp Toronto 2009.

00:43 Mike discusses his educational background and explains it was his university marketing professor, Jim Mintz (former director of Health Canada), that got him started in his social media marketing career.

02:37 Mike defines the term “social media marketing” as an ongoing process that involves the audience in all stages of that process.

04:13 Sean talks to Mike about his involvement in emerging social media government campaigns. Mike mentions his priorities with government clients are to give them a basic awareness of social media tools and provide them with hands-on training.

06:26 Kyla and Mike chat about the major hurdle Mike has faced in implementing social media marketing campaigns: the official languages act!

07:24 Sean asks Mike about what initiatives he has on the go currently.

08:39 Mike mentions that he is currently working with Lee LeFever, of the “RSS in Plain EnglishYouTube videos, to develop a emergency kit video for his latest client, Public Safety Canada.

09:46 Mike and Sean agree the use of social media tools in government campaigns is a great way for officials to be cost-effective while still engaging the general public.

10:12 Mike explains to Kyla how social media marketing campaigns target audiences.

11:46 Sean learns from Mike that convincing government officials to use social media marketing in their campaigns is easy, thanks to user statistics on popular sites, such as Facebook and YouTube.

12:22 Kyla discovers that Mike’s first social media marketing campaign was with Canadian Heritage almost five years ago.

12: 40 Mike explains his reasons for starting the government’s own best practices wiki.

13:35 Kyla and Sean learn the main purpose of the government wiki is to break down the silos to create a central information source that everyone can easily access and use.

14:25 Kyla tells Mike she enjoys being able to access the government wiki too because she likes to know what is going on with the different levels of government.

14:32 Mike concludes that secondary audiences are a big part of the reason for creating the government wiki. He shares that he enjoys being a part of the creation process, sharing information with the world via the Internet and building his credibility in this way.

15:28 Sean and Kyla thank Mike for the discussion.

15: 35 Kyla and Sean close the show by thanking the listeners, Mike Kujawski and Andrea Sluga, the show’s producer.

This week’s theme music is Talk by Coldplay from their X & Y album.

This week’s episode was produced by Andrea Sluga.

Please feel free to check out the visual of Mike’s session on Government 2.0 at PodCamp Toronto.

Director's ChairThis Facebook v. twitter rivalry feels like it was ripped from a cheesy movie.


Scene: Let’s say a high school.

Protagonist: Oh, why not the Jock who has a ton of friends.

Plot: A new student is moving to town and he’s… different. This New Guy breaks all the rules and everyone starts liking him more.

The Jock doesn’t like the New Guy coming in and taking over his turf. What does he do? He tries to bribe the New Guy into joining his clique. He hopes to keep his popularity by shutting the New Guy’s game down but the New Guy is too much of a rebel. He refuses to join because he can see right through the Jock and his ulterior motives.

The Jock sees that desperate times call for desperate measures. He starts to change, little by little, to make himself look like the New Guy. Unfortunately for the Jock, everyone can see what he’s trying to do and they don’t like it.

The Jock kept on trying to change who he was just to match the New Guy, who continued to stick to what worked for him and gained popularity in his own unique ways.

Okay that’s enough of my amazing script writing skills.

What brought this on was Facebook’s latest change to its layout, which came into effect for me just shy of 11 p.m. on March 11, according to my twitter update.

Facebook HomepageOn March 4, Facebook founder Mark Zuckerberg wrote on his blog about the latest changes coming to everyone’s homepages.

“The new home page will let you see everything that’s shared by your friends and connections as it happens,” Zuckerberg wrote. “It will also provide you more control by letting you choose exactly who you see among the people and things you are connected to. You can decide you no longer want to get updates from your old friend from high school who you rarely talk to, or you can filter the stream to only see updates about your family members.”

The changes that Facebook is making sounds a lot like it’s trying to match the stream of information that twitter is giving its users. The changeover took place throughout the day (and are still happening as I write this). I saw many people tweeting their thoughts as it happened.  At one point, someone described it as “twitterish” which I find to be the best word for it. It’s similar to what twitter does on its homepage, except it has the added bonus of real time updating, pictures, videos and group filters.

Early on (<24 Hrs. for me) I don’t really care for the changes. Sure the real time updates have the things I mentioned above, but it lacks the appeal twitter has for me. I don’t see Facebook users taking advantage of the real time conversation that the developers are trying to achieve (just yet anyway). The culture of Facebook so far has been one of creeping other peoples home pages through what they saw on the news feed and then they may comment. It might take time before users take advantage of the “twitterish” setup, just like it takes many people time to get used to twitter after they join.

Do you get the impression that Facebook is trying to be like the ‘New Guy’ twitter? Is it failing? Succeeding?

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