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While I’m working in the Social Media team at Rogers this summer, I’m not a spokesperson for the company and views expressed in my blog are my own.

Yesterday Keith McArthur, senior director of social media and digital communications at Rogers, along with ING Direct CEO Peter Aceto, were guests on Business News Network’s “Headline” hosted by Howard Green.

It was an interesting and informative interview with  concrete examples of how two large companies are using social networking to reach out to their customer base, as well as employees, using social media.

Keith discussed ways in which Rogers is using social media to engage with customers.

“Big brands, for a long time, have been able to talk to their customers,” Keith said, responding to Howard’s question of why Rogers is on Twitter. “We’re using this as an opportunity to really listen to our customers in a way that we never have been able to before. So being on Twitter, we can hear what they’re saying, we can respond and help them resolve their issues that they haven’t been able to resolve.”

Peter from ING made the point that his company never created a plan to achieve a return on investment (ROI), but reaching out to customers is the driving force behind the company’s social media strategy.

“We (at ING Direct) know that there’s more and more activity happening (online),” he said answering why his company uses social media. “This is where the conversations are happening; we want to be where the conversations are happening.”

Click the picture below to head over to the BNN web site where you can watch the entire interview. Tell me your thoughts!

keithmcarthurBNN

 

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On Monday afternoon, I went out with a few friends and we saw “Funny People” with Adam Sandler, Seth Rogen, Jonah Hill, etc. It was one of the few movies I ever expected to find material to write a post on for my blog, but I did.

Jonah Hill’s character, Leo, is a comedian who is a room mate of Rogen’s character, Ira, and Jason Schwartzman’s character, Mark. In the movie, Leo shows Ira a Youtube video he’s made called “Cute Cuddly Kittens”, well, just watch for yourself:

As Leo shows Ira the video he says something to the effect of, “If you add ‘cute cuddly kittens’ to your YouTube video you’ll get a ton of hits” and then he goes on to explain those viewers will click the link to his website which he’s embedded into his profile page.

That’s a bit of a sneaky way to get hits to your site, but companies do it all the time. Okay, so maybe the title isn’t as popular or appealing but if they’re smart, the descriptions should be searchable. This, along with building it up through word of mouth and content that people find useful in some is what makes a video go “viral”.

This is just one of a few videos and YouTube accounts they’ve created for the movie. Mark has one and so does Aziz Ansari‘s character “Raaaaaaaaaaandy!” (pretty vulgar; you’ve been warned). Here are two samples:

Oh yeah, since I devoted this post to the movie I guess I’ll give a little review. It’s a funny, smart comedy-drama, but it’s very long and drawn out at 2 hours, 26 minutes. I give it 3/5 because of the length.


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I now blog at inseansopinion.com full time. Please visit me there for movie and book reviews as well as any other commentary that comes to mind.

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